An Advertisement On Interest And Entertainment Websites Essay

This paper will focus on advertisements that are strategically placed on interest /entertainment and companies’ websites. The goal of these advertisements is to trigger problem recognition. I will further explain how each advertisement chosen was placed there to trigger a problem that needed to be solved. General Interest / Entertainment Web Site The two entertainment websites I found trigger problem recognition advertisements on are people.com and foxnews.com. Both advertisements were very well placed and focused on saving money, everyone can always learn more ways to make their financial situations better. On people.com there was an advertisement that encourages opening an American express account. On foxnews.com there was an advertisement encouraging viewers to save one hundred dollars at Best Buy for a Dell computer. Web Site Chosen I choose to discuss how American Express’ advertisement was strategically placed on people.com. The advertisement is encouraging people to have an account through American Express. This advertisement is a trigger because some people look to celebrities for their fashion guidance, idolizing their images. This means they go to any extreme to make a purchase and that includes taking on credit to make it happen. The trigger of the advertisement is the possible need for money the browser may have. A person can be on the site looking at some shoes a celebrity is wearing, valued at nine hundred dollars. An impulsive shopper may see the saidShow MoreRelatedPro And Cons : Pros And Cons Of Social Media852 Words   |  4 PagesSnapchat, Facebook, and Instagram. Decades ago, the most anyone had was a phone to call someone else on but the phone was connected to a wall. There are pros and cons to social media like talking to family members and entertainment, which are pros while the cons are fake advertisements and cyberbullying. Firstly, one of the pros of social media is being able to connect to family and friends. Connecting to family and friends through social media was usually the main reason everyone was using it. â€Å"RoughlyRead MoreEssay on Case Study Gi Joe1501 Words   |  7 Pagesas Walmart and Target. One final option is to market the brand by using multiple forms of entertainment, which is a multi-faceted strategy that has proven successful with other brands. Analysis of the Options Hasbro Inc. has the option of using a traditional marketing approach to market its G.I. Joe brand. This can be accomplished by using television advertisements, printed advertisements, and websites, while introducing additional features of the product line. This option has worked for HasbroRead MoreHow Does Media Influence Modern Society?1531 Words   |  6 Pagesgetting harder for people to keep their private lives separate from anything else. 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However, it also indicated that the sales dropped in Europe included 2% in the U.K., 17% in Spain and 10% in Italy at the first monthRead MoreFacebook Is An Accepted Means Of Communication1129 Words   |  5 Pagestwo primary human needs: (1) the need to belong and (2) the need for self-presentation. Studies show that it is used mostly to relieve boredom, but every once in a while to express political and social views. It is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. In 2004, Mark Zuckerberg, founded Facebook while studying psychology at Harvard University. At the timeRead MoreAl Jazeera and CNN1741 Words   |  7 Pagesfinding, watching, and analyzing the content, of Al Jazeera is very different than that of CNN. When first searching for Al Jazeera content their website, that is free of any outside advertising, is the first return that is discovered. 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It is none other than this electronic media that has made our life far more comfortable and luxurious. Obviously this enhancement

Possible Solutions of Deforestation in the Brazilian Amazon

Nowadays deforestation is the one of the most important and controversial environmental issues in the world. Deforestation is cutting down, clearing away or burning trees or forests. Particularly tropical rainforests are the most waning type of forests because of its location in developing countries such as Indonesia, the Philippines, India, central African countries and Brazil. Deforestation rate in those regions is high enough to worry about, because of large economic potential of forest areas. As the result of causes such as agriculture land expansion, logging for timber, fire blazing and settling infrastructure there might be serious impacts in future. For instance, extinction of endemic species of animals and plants which will be†¦show more content†¦There are a number of negative effects of deforestation in the Brazilian Amazon such as climate change, extinction of endemic species of rich biodiversity and destruction of home of indigenous people. First of all, climate may vary and deteriorate because of deforestation. Especially green house gas emission could have significant impacts on earth residents. Because it is calculated that Amazon rainforest contains about 10% of all carbon in the world, which total release will be disastrous. The deforestation of Amazon is responsible for the most greenhouse gas emissions which are the results of logging and burning of Amazon could have serious impacts to the whole world, including global warming (Butler, 2007). For instance, increase of 0.8 C from 1880 was indicated and especially two last decades of 20th century were hottest ones. Moreover, effects of it can be considerably felt in Alaska, Eastern Russia and Canada, where the double increase of temperature compared with total average was indicated (National Geographic News 2007). Another damage that deforestation could make is runoff of Amazon River. It is estimated that if â€Å"widespread deforestation† arise, there will be 20% increase in ru noff, which could beShow MoreRelated Three Solutions to Deforestation Essay1077 Words   |  5 PagesThree Solutions to Deforestation   Ã‚  Ã‚  Ã‚  Ã‚  If a tree falls in the woods and no ones there to hear it, does it make a sound? Or rather, if a tree falls in the woods and no ones there to hear it, does anybody even care? This saying epitomizes the worlds current view on deforestation, most notably in the Brazilian Amazon, which is known as The Lungs of the Earth. Deforestation is defined as the long-term or permanent removal of forest cover, usually accompanied by burning, which is then convertedRead MoreAmazon Rainforest Essay1641 Words   |  7 Pagesof the Amazon rainforest has been destroyed by deforestation since the 1960s. At the current rate of deforestation, over half of the remaining rainforest could be gone in the next 17 years (Bradford 2015). Deforestation negatively impacts animal biodiversity in the Amazon Rainforest. There are animal species that can only live in the Amazon Rainforest. With deforestation, they will become extinct. In this paper, habitat fragmentation, the diverse animal and plant population in the Amazon, deforestationRead MoreDeforestation : Deforestation And Deforestation2094 Words   |  9 PagesEvery single day, the Amazon Rainforest is losing a massive amount of area due to deforestation. The Amazon is the world’s largest tropical rainforest and it is the world’s source of oxygen. Deforestation has slowed down years ago, but now, it is starting to increase and does not show that it will slow down. Earth without tree’s, the human race and animals would not be able to survive. Today’s society is not taking deforestation as a serious matter. If deforestation were to be left alone, the planetRead MoreRainforests Have Been Declining Rapidly over the Last Few Decades. There Are Various Factors Responsible for This Decline, Resulting in Serious Impacts on the Environment and the Economy. Critically Discuss the Causes890 Words   |  4 Pagesthe environment and the economy. Critically discuss the causes of deforesta tion and solutions to it. Deforestation is the cutting down of a large area of trees and the destruction of forests by people. Forests are what we call an exhaustible resource, one which can be used up if it is not used carefully. Over the last few decades, deforestation has threatened the rainforests with total extinction. To understand why deforestation is such an important issue, you first have to understand why treesRead More The Amazon Forest is Disappearing Essay1782 Words   |  8 PagesThe Amazon Forest is Disappearing Nine countries share the Amazon rain forest: Bolivia, Brazil, Ecuador, Guyana, Peru, Venezuela, Ecuador, Colombia and Suriname. The Amazon forest is the largest rain forest ecosystem of the world (Brazil picks Amazon site for sustainable logging, 1998), with 5.5 million square kilometers (The Rape of the Amazon), where also live peasants and indigenous people. The Amazon forest is source of great biodiversity and goods, which is really important for humanRead MoreEssay on The Meat Industry969 Words   |  4 Pageslivestock raising is 85%. In Mexico 37 million acres of forest have been destroyed since 1987 to provide additional grazing land for cattle. The cattle industry is a driving force behind the destruction of the tropical rainforests. Until 1994, in the Amazon the total deforested area was of 450, 000 square Km. The current rate of species extinction due to destruction of tropical rainforest amounts to one thousand per year. Various species of plants live in the tropical rainforest, which can be used forRead MoreEssay on The Impacts of Deforestation in the Tropical Rainforest1038 Words   |  5 PagesThe Impacts of Deforestation in the Tropical Rainforest Deforestation is having an effect on all tropical rainforests. This is not just negative effects but also some very positive effects from the deforestation of the rainforests. From deforestation there are many problems that can be caused by this, environmental, social, economic and political issues all from the destruction of the rainforests across the world. There has been dramatic deforestation across the worldRead MoreA Short Note On Alleviate The Water Crisis1872 Words   |  8 Pagescalled Cantareira. According to Andrew Maddocks, Tien Shiao, and Sarah Mann, this situation occurred mainly because of three reasons: the drought, the bad management of the distribution of water in the state, and the deforestation in the North of Brazil. The drought and the deforestation are interconnect because one influences the other. But there is also another reason for this chaos, which is the culture of wasting water. According to Pedro Pedruzzi, the president of Trata Brasil Instute, Édison CarlosRead MoreThe Sustainability Of Biofuels Throughout Latin America1223 Words   |  5 Pagesconclusion and advances a few suggestions. Keywords: sustainability, biofuel, benefits, barriers 1. Introduction 1.1. Overview of bio fuel in LA . Latin America (LA) has abundance of renewable energy sources which remarkably could provide energy solutions to worldwide energy needs. For biofuel generation, Latin America has a blend of numerous favorable circumstances, for example, great soil, appropriate atmosphere, accessible land and low work costs. Brazil is one of only a handful couple of nationsRead MoreMarisela Giesbrecht 101021889 Extractive Reserves1131 Words   |  5 Pages101021889 Extractive Reserves Amazonia possesses the world’s largest remaining area of tropical rainforest. The region is an increasingly important source of natural assets for both regional and economic growth. As the frontier advances, however, the amazon is being threatened by the destruction of the forest. The ‘extractive reserve’ model attempts to combine forest preservation with a workable development effort (DeStefano Raymond, 1992, p. 5). It aims to achieve this through a strategy of joint

What is a research hypothesis Free Essays

What is a research hypothesis? Define directional, nondirectional, and statistical/null hypothesis statements. A research hypothesis is a statement about two variables, independent and dependent, and their relationship with an expected outcome based on the research question which, if directional, will state the expected direction of the relationship between the independent and dependent variables. If the research hypothesis is nondirectional it will not state the expected direction within the relationship of the variables but that a relationship exists. We will write a custom essay sample on What is a research hypothesis or any similar topic only for you Order Now The statistical hypothesis or null hypothesis states there is no relationship between the independent and dependent variables and failure to reject the null hypothesis will support the research hypothesis. (LoBiondo-Wood Haber, 2006) Define the following: independent variable, dependent variable (note that the dependent variable is of primary interest to the researcher). The independent variable is manipulated in experimental research studies and assumed to occur naturally in nonexperimental studies to measure or observe the effect on the dependent variable. The dependent variable is not changed or manipulated and is the variable that is studied by changes in the independent variable. The dependent variable is what the researcher is interested in explaining, understanding, or predicting. (LoBiondo-Wood Haber, 2006) Identify the independent and dependent variable in the following statement: Women who attend childbirth classes will be less likely to use pain medication than women who do not attend childbirth classes. The dependent variable is pain medicine, which women would take less of if independent variable, childbirth classes, is present. In your own words, explain the interrelationships between a research question, literature review, theoretical framework, and hypothesis. The research question must be measurable, show relationship between variables ith a stated population, which will guide the literature review. The literature review is focused on research questions, or guided by the research questions, along with the theoretical framework, which also guides the research in what will be measured or compared in the research question, together they all form the hypothesis. The research hypothesis will be guided by the literature review, research question, and theoretical framework to give an answer to the research question that can be validated. Know that the main purpose of literature review is to gain insight and understanding of research that has been done related to a particular area of topic of interest. Define and differentiate between primary and secondary sources. Primary sources are from the person who conducted studies, developed the theory, or prepared the discussion on a concept or topic. They are essential in literature review; most are published but some may not be. Secondary sources or used sometimes but should be limited in literature review. They are from someone other than the original author. The work is usually a critique or review of the work and may or may not be published. (LoBiondo-Wood Haber, 2006) What does it mean if a journal is refereed or peer-reviewed? A refereed journal has external and internal reviewers or editors who are experts in various fields to study or judge the article or manuscript before publication which will enhance its credibility. A peer-reviewed article or manuscript is evaluated by fellow specialists of research that has been done to assess its correctness for publication or further development. How to cite What is a research hypothesis, Essay examples

Last Hurrah Essay Example For Students

Last Hurrah Essay Edwin OConnors novel The Last Hurrah presents an effective view of the difficult and complex life of the Irish-American community in Boston of the 1950s. The author uses a number of characterizations to produce themes that relate to the political and social considerations of this era. He also provides most of the accounts in his novel from a single perspective, that of Frank Skeffington. He is the main character. This character in particular enables OConnor to present the topic with some accuracy while continuing to create a fictional account of the time frame. This was his goal, to provide truth inside a fictional story. OConnor talks directly about and gives great consideration in the system of criminal activity. He feels it directly corresponds with the political structure in the community. The author develops his novel around Skeffington, but also around the characterization of James Michael Curley, the forceful and corrupt political force in the community in Boston. These two characters seem to be greatly different, but they also have some likeness to each other. This novel portrays the complexity of the corruption within this community and the political structure. He also demonstrates the support for this type of institution and its importance within the community itself. There is particular consideration given to the political climate in this story. It is incorporated with social and ethnic concerns that are prevalent. The story also addresses prejudice and the theme of ethnic stereotyping through his character development. OConnor does not present a work that is riddled with Irish slurs or eth nic approximations. Instead, he attempts to provide an account that is both informative and accurate. One important theme that is developed through the characterization of Skeffington is the great importance he has of the historical perspective on the current life of the Irish immigrant community. While OConnor uses this character to present a dignified representation of Irish immigrant politics, it is also clear that Skeffington serves as a contrast to Curley. Curley demonstrates a clearly determined form of corruption without concern for the ethnic or political history of the Irish immigrant community. Skeffington cannot ignore the past and the impact history has on his community. Skeffington is a product of the Irish community, and reflects on his origin in many instances through out this story. There are a number of important elements that are unique to the Irish community in Boston and also significant to the life of Skeffington. Some of these elements include historical perspe ctive, the work ethic, and religion. The major conflicts developed are not just products of the perceived political situation or the corruption defined by the individual characters, but also are related to common social and religious perspectives indicative of the community. OConnor also creates characters that both represent these perspectives and also contrast both Skeffington and Curley. The development of the quiet, somber and almost delicate persona of John Gorman is one contrasting character to the complex Skeffington and the boastful, almost ridiculous Curley. Gormans dedication to social structures and concern for religion and the family contrast the ideals represented by the candidate and the corrupt political leader. When talking with Gorman at a party, Molly Riordan presents her perspective of Frank Skeffington, and is met with Gormans skeptical response. Molly says, Hes the best of them all, John, God love him. Theres not a night goes by I dont say a little prayer for hi m (85). Gormans response is a simple non-committal comment about the party and skeptically attempts to avoid demonstrating any commitment to Mollys remarks. Although Gorman and Skeffington have a close association, there is no determination of any loyalty that exists from Gormans perspective. He is not dedicated to the cause of Skeffingtons election, although that is a primary aspect of many of his interactions. Gormans odd sense of humor also adds to his presentation of skepticism in regards to Skeffington. When discussing the topic of campaign issues that came up between Skeffington and his nephew, the nephew acknowledges that the topic did come up whenever they were together. Gorhams response, intended to invoke religious symbolism as well as humor, was: Ah well, thats natural enoughIf you met the Pope, youd talk about religion. (192). Moments like these present OConnors design towards skepticism and irony, while also putting things in a religious and cultural context. .u77123b84301c2a51e6ea9f3ca4184285 , .u77123b84301c2a51e6ea9f3ca4184285 .postImageUrl , .u77123b84301c2a51e6ea9f3ca4184285 .centered-text-area { min-height: 80px; position: relative; } .u77123b84301c2a51e6ea9f3ca4184285 , .u77123b84301c2a51e6ea9f3ca4184285:hover , .u77123b84301c2a51e6ea9f3ca4184285:visited , .u77123b84301c2a51e6ea9f3ca4184285:active { border:0!important; } .u77123b84301c2a51e6ea9f3ca4184285 .clearfix:after { content: ""; display: table; clear: both; } .u77123b84301c2a51e6ea9f3ca4184285 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u77123b84301c2a51e6ea9f3ca4184285:active , .u77123b84301c2a51e6ea9f3ca4184285:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u77123b84301c2a51e6ea9f3ca4184285 .centered-text-area { width: 100%; position: relative ; } .u77123b84301c2a51e6ea9f3ca4184285 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u77123b84301c2a51e6ea9f3ca4184285 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u77123b84301c2a51e6ea9f3ca4184285 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u77123b84301c2a51e6ea9f3ca4184285:hover .ctaButton { background-color: #34495E!important; } .u77123b84301c2a51e6ea9f3ca4184285 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u77123b84301c2a51e6ea9f3ca4184285 .u77123b84301c2a51e6ea9f3ca4184285-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u77123b84301c2a51e6ea9f3ca4184285:after { content: ""; display: block; clear: both; } READ: Reconstruction EssayThe connection between Skeffington and his nephew Adam is also a area that allows the author to produce comparison as well as produce irony. Their relationship represents a commonalty in the Irish community, as well as the interconnectedness within many ethnic families. Adam not only becomes and essential part of Skeffingtons political process, but also often appears to represent his kinder side. Perhaps the comparison shows Skeffingtons persona as a young man, before so many outside and corrupt influences became associated to his self-identity. It shows how much politics have changed him over the years. Skeffington looks to Adam as a means to keep hold of family connections while also reminding himself of who he was and who he is. Skeffingtons election night is a much-anticipated action in the story. The impact of his political defeat redefines him. It is no longer his primary role in life to be a defined part of the political structure, and he faces a new reality of goals and perceptions. At the same time, his defeat could be viewed as his greatest success. It gives him the opportunity to step back from all the influences he has on him being a politician. Skeffington, in the midst of undeniable defeat, must also display his important self-image within his strengths as a good loser. Rather than accepting defeat, Skeffington embraces it as a means to rededicate his life. OConnors book is powerful because of its complexity of levels. There is a defined consideration for the plot and characterizations, but OConnor does not stop at this. He also creates complex characters that promote an understanding of the political and social stru ctures of the day, while also addressing corruption in the Irish-American community in Boston in the 1950s. It is also important to note that OConnor develops his characters within a historical perspective, because it is necessary for his characters to understand the significance of the past in order to avoid the same mistakes in the future. Characters like Frank Skeffington, who originated out of the Irish ghettos, could comprehend their past and make determined efforts to avoid the same issues and behaviors of their childhood in order to become powerful adults. Although Skeffington can remember his meager past, he cannot think of a way to change his future without having to be involved in the corruption presented by people like Curley. The similarities and contrast between these two men, as well as the contrast with John Gorman, successful demonstrate the complexity of social and political order in the community of this time. Words/ Pages : 1,162 / 24

Powers of the President free essay sample

A common question today amongst the citizens of the United States regarding the president, especially today’s president, Barack Obama, is whether or not the President has too much power. A question even asked in one of the video which garners different opinions with many, including myself, typically saying that the President’s power may seem a bit excessive. However, is it necessary that the President have that much power and how exactly does he acquire all that power. Should someone be concerned that the power of the Presidency is getting too out of hand and leading out of a democratic type of government and more towards a government controlled by one body? First of all, the President’s powers as noted in the book â€Å"The Struggle for Democracy† by Edward Greenberg and in the videos given, it is pretty much agreed that the power of the President has grown considerably. We will write a custom essay sample on Powers of the President or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The President has many roles from being a worldwide representative of the U.S. citizens to the world to the Chief Executive. He is also the commander-in-chief, a foreign diplomat, and Head of State just to name a few functions. With powers endowed by the Constitution, the President’s roles are pretty well defined; however, the Constitution is also very broad in its writing leaving it to be interpreted in a variety of ways. This is just one way that the President can increase his power. Some instances that can be noted is the clause that states that the President can at times do what is necessary for the good of the nation, and when he is doing what is needed and necessary, he can bypass some of the checks and balances set forth by the Framers of the Constitution. Unfortunately, the increase in power of the presidency is not solely attributed to the president himself. There have been instances in American history where it was due to bills passed by Congress that increased the power of the president. Originally in charge of areas like foreign diplomacy and actually executing the laws that were passed through the legislation by Congress, bills or laws like the Budget Act of 1921 and the Employment Act of 1941 have increased some of the powers of the presidency by forcing him to act on domestic issues like economics and budgets which can once again be loosely interpreted and lead to an even larger expansion on powers. Now, is this increase in power good for the  nation? In my opinion, I agree that this increase in presidency power is necessary especially in times of crises which were noted by Greenberg as one of the big instances in which presidency power increases occur. The Framers wrote a Constitution as a basic guideline for a developing nation with a developing government. This can also apply in this instance because as the nation grows, especially in the area of foreign diplomacy and involvement, the constitution, including the power of the presidency should be adapted to best suit the situations the nation may be placed in. Along with that, the expansion of presidential power is necessary in order to achieve swift actions as seen with the implementation of things like executive orders in order to achieve goals that need to be accomplished right away because at times the democratic process may take too long. Although, some may disagree and say that the power of the president is becoming a bit out of hand, there are still many formal measures set aside by the Constitution that can prevent the President from becoming too abusive of the power bestowed on him. Most of these measures involves Congress and how Congress can step in and actually refuse to pass the bills that the president wants or even perform actions such as counter vetoing a veto from the President. Another way the President’s power can be limited is due to the fact that the President is still a supposed to serve the people of the United States. So in essence, people have an involvement in the system of checks of balances in the government because if the President does not perform actions that please a majority of the population of either Congress or the governed, then it will lead to bad relations and result either in less chances of being reelected into office or if worst comes to worst, the impeachment of the President as seen in instances like the impeachment of Nixon. In the end, however, as much as people think that the increase in presidential power is a bad thing for the country, there is just as many good points that support the benefits of an increase in power. As the country and our government develop, as well as our understanding of things like the Constitution, we should expect the powers of the President to expand especially in times that demand swift actions as seen now during our time of economic problems. The best one can do is to be educated once again and to stay informed on policies as well as have trust that the President that was chosen will not exceed the limitations given to him, and if he does, that the systems of  checks and balances will be taken into effect and work in limiting actions that are deemed possibly harmful to the countries best interest. On the other hand, the President must also realize that he must always try to do things that serve the public’s best interest rather than pursuing his own personal agenda.

Free Essays on Personal Narrative

My father and I moved to Georgia 4 years ago for reasons pertaining to my father’s job, yet I seemed to look at it like fate had a great deal to do with it. I couldn’t understand why, and it didn’t come to me until much later. It seemed like such a bad thing at the time, I lost all my friends and moved so far from everything I knew, and seemed as if nothing good would occur. Even though at first I hated everything about Georgia, my attitude coincided with that fact and caused me to have problems with the â€Å"Locals†. I thought that everything in Georgia was so backwards and obtuse that I didn’t talk to all of them right off and act outgoing, this resulted in my coming across to them as if I thought I was better than them. Yet the truth being that I was just shy and so lost in this new place, which seemed so far from the world I once knew. After some time had gone by I realized it wasn’t so much the fact that I hated Georgia or the people in it, but rather that I missed where I previously had lived and all of the many things that went with it. I missed my family, friends, house, and basically everything of which my life was composed. But by this time the damage had been done, or so I had assumed. But now that I look back at the situation, I may have overreacted and caused myself more trouble than the situation warranted. The only reason I acted the way I did was because of how I spent my last day before leaving my hometown. One hot summer’s day I found myself inside an Allied freight truck, which was sweltering over 110 degrees, loading boxes of tightly packed personal items from my bedroom. As I was stacking boxes one on top of the other, I heard someone calling my name from afar. I exited the truck out of the side door, which was at least 8 feet tall, and walked down the long steel ramp into the yard. There I found my best friend, Tanner Sharp, standing in the yard with our little group of friends yelling one of his usua... Free Essays on Personal Narrative Free Essays on Personal Narrative My father and I moved to Georgia 4 years ago for reasons pertaining to my father’s job, yet I seemed to look at it like fate had a great deal to do with it. I couldn’t understand why, and it didn’t come to me until much later. It seemed like such a bad thing at the time, I lost all my friends and moved so far from everything I knew, and seemed as if nothing good would occur. Even though at first I hated everything about Georgia, my attitude coincided with that fact and caused me to have problems with the â€Å"Locals†. I thought that everything in Georgia was so backwards and obtuse that I didn’t talk to all of them right off and act outgoing, this resulted in my coming across to them as if I thought I was better than them. Yet the truth being that I was just shy and so lost in this new place, which seemed so far from the world I once knew. After some time had gone by I realized it wasn’t so much the fact that I hated Georgia or the people in it, but rather that I missed where I previously had lived and all of the many things that went with it. I missed my family, friends, house, and basically everything of which my life was composed. But by this time the damage had been done, or so I had assumed. But now that I look back at the situation, I may have overreacted and caused myself more trouble than the situation warranted. The only reason I acted the way I did was because of how I spent my last day before leaving my hometown. One hot summer’s day I found myself inside an Allied freight truck, which was sweltering over 110 degrees, loading boxes of tightly packed personal items from my bedroom. As I was stacking boxes one on top of the other, I heard someone calling my name from afar. I exited the truck out of the side door, which was at least 8 feet tall, and walked down the long steel ramp into the yard. There I found my best friend, Tanner Sharp, standing in the yard with our little group of friends yelling one of his usua...

Water Pollution. Dangers and Causes Essay Example | Topics and Well Written Essays - 1000 words

Water Pollution. Dangers and Causes - Essay Example Most of the water on the surface of the earth is sea water which is not usable for most of water’s essential purposes, including drinking. Fresh water is the most essential form of water for survival of life. The events of past years have raised the concern over the perennial availability of fresh water and are slowly converting fresh water into a commodity rather than an available for all resource. Preservation of the quality and availability of fresh water has become one of the most pressing environmental challenges in the 21st century. This concern is very high for third world countries where there is an alarmingly high dearth of drinkable water, rendering scores of people to die due to diseases emanating from poisonous water. Pressures on water resources: The increasing stress on water resources is from several sources and can take various forms. The impact of these pressures can vary and contribute to the ever increasing problem of easily available fresh water. Several fa ctors contribute to increasing the stress on water resources. The growth of urban metropolises and changing lifestyles impacts the amount and pattern of water consumption. From using fresh water solely for necessary purposes, consumption patterns have changed to lavish and unessential patterns including embellishment of hotels, malls, etc. Increased industrial activity with respect to the use of water has increased the pressure on water resources. ... The excessive industrial waste has significantly hampered the natural cleansing process, leaving previously fresh water, polluted and not useful for the purposes it was meant for. Human waste contributes significantly to the problem also. Every day, approximately 2 million tons of human waste are disposed in water courses (UN Water). The dilemma of developing countries is alarmingly bad, approximately 70 percent of all industrial waste is dumped into waters, leading to the pollution of usable water supply. Dangers of water pollution: All water pollutants are dangerous to humans as well as lesser species. Some of the key ingredients of the most prevalent pollutants, including industrial waste, include sodium, which is implicated in cardiovascular diseases; nitrates are guilty of causing blood disorders, whereas mercury and lead can cause nervous disorders. DDT, which is found in some forms of industrial waste, is toxic and can not only impact living humans but can also affect chromoso mes. Another dangerous toxic ingredient found in industrial wastes, PCBs, is known to cause liver and nerve damage, skin eruptions, vomiting, fever, diarrhea and significant fetal abnormalities (Geol). The impact of pollution from sewage and human wastes is also lethal. Dysentery, salmonellosis and hepatitis are some of the diseases transmitted by sewage in drinking and bathing water. This problem is extremely frequent in developing and less developing countries where there is no clear mechanism to separate fresh and drinkable water from polluted water (Tripathi and Pandey). Causes of water pollution: The sources of water pollution can be divided into point sources and nonpoint sources. Point sources refer to factories, wastewater treatment facilities, septic systems, and other

Essential for health and human service professionals Essay

Essential for health and human service professionals - Essay Example Patient care needs to be holistic for effective recovery and is accomplished through inter-professional practice whereby each professional learns from the others while on the other hand the others learn from him/her. This essay is a critique of the significance for health and human service professionals to understand the roles of other disciplines to enable an interdisciplinary approach to the design and provision of quality care and service. It illustrates how consumers, professionals, health and human service agencies, and government interact to plan and deliver health and human services. Healthcare professionals interact to combine the various skills they possess for the purpose of accomplishing the desired completeness for provision of quality healthcare services. Jones & Creedy (2009) observe that the reason why there are variations in the knowledge that health professionals possess is the fact that no single person can have all the skills required for the provision of healthcare services. It might take an extremely long period to complete all the courses involved in the healthcare field. The reason for dividing it in to smaller units and educating different experts in each unit is therefore justified. All the units are focused on maintenance of good health amongst the public. The professionals working in the various healthcare fields such as nurses, physicians, pharmacists and dentists among others are therefore integral components of the healthcare system. Competition between any of the professionals would be meaningless especially due to the fact that their tas ks are not similar but they have to be accomplished in order for the organizations offering healthcare services to accomplish their goals (Jessup 2007). An example of an important collaboration in healthcare for the safety of patients is the relationship between a physician, patient and a pharmacist. After a physician recommends medication to a patient, it is

Research Project Essay Example | Topics and Well Written Essays - 1250 words - 4

Research Project - Essay Example ucted studies on the relationship between language anxiety and performance have indicated the existence of a negative relationship between language barrier and the overall performance of a learner. To an extent, the effects of language anxiety severely affect the performance of a learner. The extent of these effects is obvious during language tests, when learners are put under the pressure of time constraints and of success. This study focused on the issue of language anxiety and its effects on Saudi learners’ test performance. A questionnaire was used to identify learners’ different levels of language anxiety. Later, the learners were subjected to a standardised test to determine their anxiety levels. The results from the study indicated that the correlation between anxiety scores and test had adverse effects on the students’ performance in the tests. From the findings, suggestions were made on the need for more attention to be made on language anxiety. Methods of reducing language anxiety among students during tests to improve their performance are also suggested. Language anxiety, comprising of the various types of fears, worries, or nervousness related to learning or using a foreign language in communication has been the subject of research for a long time. The feeling of discomfort associated with a person using a foreign language both in learning and communication in comparison to the ease of using mother tongue is justified. Experts in the field of anxiety and psychology hold that learning anxiety successfully has negative effects in the performance of a student, which at times can lead to adverse results. The ease of understanding questions in a test, the time taken in understanding and answering a particular question and the comfort while answering questions are the various factors that affect the level of performance of a student. Time is essential in tests as success is determined by the ability to answer either all or most of the questions. If a

EasyJet strategy: SWOT and PESTEL analysis

EasyJet strategy: SWOT and PESTEL analysis This report will provide a detailed analysis of EasyJet’s current corporate appraisal or SWOT analysis. This will identify its strength, weaknesses, opportunities and threats. This will help the companies decision makers understand where the organisation is now. A PESTEL analysis of the industry will examine the local, national and global influences of political, economic, social and technological factors to understand opportunities and threats well. This will provide an evaluation of the external business environment in which the company operates. This analysis will highlight the fundamental changes that the airline industry is undergoing, especially; in defence to the turbulent environment it faces from exogenous forces (terrorism, oil prices, SARS etc) and endogenous forces. Next we will use Porter’s Five Forces analysis of the industry and the increasing threat of other low-cost carriers (Ryanair, bmi baby etc) and also threats from the flag carriers (British Airways, Air France, KLM, Lufthansa etc). This will show how its critically important for EasyJet that strategic alliance, size and technological innovation have on its profitability. Overall the analysis will highlight the inherent threats and weaknesses suffered throughout the industry, and also the importance of innovation to maintain low cost advantage, alliances and size to success. Finally the report will examine the extent to which EasyJet’s current ‘no frills’ strategy is the appropriate strategic fit to its organisation both in terms of resource capability and business environment. An Internal and corporate analysis in terms of strength, weaknesses, opportunities and threats (SWOT) will assist in gaining an understanding of where EasyJet is currently in terms of strengths and where improvement is required within the business and what outside environmental threats it may face as well as what new opportunities are available to the company in the short and medium term. We will start by looking at strengths: EasyJet serves diverse ranges of European routes with principle activities in both Leisure and business markets, offering 60 key European routes. Its current cash flow position is also strong, with cash flow from operating activities increased by 61 percent between the six months ended 31st March 2003 to six months ended 31 March 2004. The business has also enjoyed an increase turnover and trading profits resulting in continuous substantial growth in underlying profitability over the last 7 years (see table 1). This has resulted in a strong Balance Sheet – the companies’ net assets reaching the record level of  £724 million (aided by retained profit mainly). EasyJet is also Europe’s leading low-cost airline having completed a merger deal with Go to create Europe’s number one low-cost airline. Brand Awareness is another strength that is attributable to the company – In November 1999, selected as a business super brand by the Super Brand Council, recognising EasyJet as an outstanding brand name. The company’s Online booking facility in October 1999 aided Internet sales to pass the one million mark. This has lead to EasyJet customers enjoying ‘ Ticketless travel’ – this reduces the cost of issuing, distribution, processing and reconciling tickets. EasyJet also enjoys internal strengths in its operations in terms of efficient use of airports – by reducing turnarounds to 30 minutes and below, EasyJet can achieve extra rotations on the high frequency routes. EasyJet appears to have internal strengths in terms of brand awareness, cash flows, and operational efficiencies. But what are the internal weaknesses suffered by EasyJet? The primary weakness is the perception of low quality – low cost can also be seen as low quality service than that offered by the established national airline i.e. British Airways. Also, suffers weakness in the area of hospitality in terms of on board offer of ‘Free Lunch’, the eliminating of free catering on board may result in loss of potential customers. The existing competition also have strong brand image globally, EasyJet is recognised nationally and within the European markets, however, national airlines like British Airways is recognised worldwide and has stronger brand awareness. EasyJet also operates a flat management structure, which may lack a formal discipline that is needed as the organisation grows. The idea of remote working can also result in co-ordination and control weaknesses. It is difficult to co-ordinate the individual employee because in principle they operate independently of each other. It’s also hard to monitor the performance of each individual. So having considered the internal strengths and opportunities above, what are the potential opportunities available to EasyJet and what are the threats faced by EasyJet both from within the Airline industry and as a result of the world economy itself. Weaknesses identified earlier could also offer potential opportunities in terms of development of brand awareness globally. The EasyJet brand is established in the European market, but brand awareness is required outside the continent. There are potential opportunities in terms of new routes and expansion of services offered, EasyJet has already launched a number of new European routes, how about expansion into the Asian Pacific? Undertaking market shift to globalisation expanding outside the European market will be key to continuous enhancement of business performance. Follow on from market expansion will also create opportunities for new facilities or services ‘Free Lunch’ – offer on board catering facilities to compete with mainstream airlines. The increase growth of world tourism will offer opportunities in terms of undertaking joint venture with local/foreign travel companies; hence, Going places and Thomas Cooke are already providing such services to growing number of holidaymakers each year. Finally, opportunities may also exist in the area of innovation and alliances, how about a joint venture scheme with Ryanair to maintain and enforce the low cost competitive advantage. Figure1: EasyJet SWOT Analysis Having considered the possible future opportunities what are the potential threats that EasyJet needs to bear in mind? Firstly, threats in terms of new existing competition. Ryanair continues to lower costs, which enables it to persist lowering fares aggressively. Also, mainstream airlines are now lowering fares to engage in price competition. Another major industry wide threat is the volatility in price of fuel Oil price record high of $53 a barrel. this was the headline in the business pages of all the newspapers last November. EasyJet also faces potential threats in terms of unprecedented tragic events like September 11th. Potential threats in terms of changing social trends like holidays outside Europe (many now want to experience the eastern cultures and travel to holiday destinations like China and Japan) and also travelling via the EuroStar to Paris etc. Potential threats of economic recession, since air travel is effectively a commodity product, it is recession prawn. And, finally threats of any takeover bids from national airlines. Figure 2: Five Forces Model ACCA Paper 3.5 (2001) Porter explains that there are five forces inherent in a market, which will jointly determine the intensity of competition and profitability of EasyJet and the airline industry. The first is the threat posed by new entrants, as with the European deregulation of commercial aviation and the emergent of low cost carriers. The second is the threats from substitutes, rail travel v air travel, the growing demand in Eurostar and cruses. The third force is the threats from the bargaining power of buyers, is this strong for both EasyJet and the entire airline industry with a large number of alternative suppliers, hence, the aggressive pricing strategy. This results in a very strong competitive rivalry in the industry. This is intensified as a result of little or no differentiation in the service offered. Finally the threats from the suppliers bargaining power, this is very strong in the airline industry for two reasons, one is highly skilled labour can command a very favourable terms and seco nd is the price of oil. All of those (political, economic, social, technical, legal and environmental) factors will to some extent apply to the airline industry. POLITICAL – Following the European deregulation of commercial aviation, a fleet of low cost carriers are reshaping the local airline landscape. Ryanair uncompromisingly fought its way into the market with an aggressive pricing strategy. ECONOMIC the travel industry is vary recession prawn and also very sensitive to changes in oil prices. Since the events of September 11th the airline industry suffered heavily, stocks plummeted and ticket prices are at all time lows. The world economy is however, now on the up post September 11th. Consumers are optimistic and the travel and tourism industry are now booming again. SOCIAL – changes in consumer taste and lifestyle represent both opportunities and threats for the industry. Opportunities in terms of worldwide destinations are now popular with holidaymakers and also the growing trend in international business ventures, e.g. major banks and insurance companies’ relocation call centres in Asia. The threats are in terms of alternative holidays Disneyland Paris via Eurostar (Euro tunnel) and PO cruise. TECHNICAL – Changes in retailing methods as such ticket sales via the Internet is now a common place in air travel, passengers receive an email containing their travel details and booking reference when they book online. Paperless operation, the management and administration of the company are undertaken on IT systems, which are accessed through secure servers; provide flexibility in the running of the airline. The development of the next generation aircraft will also lead to technological opportunities in term of fuel efficiencies. LEGAL – The European deregulation of the commercial aviation provided both major strategic threats and opportunities, the national mainstream airlines faced severe price competition from discount carriers. Threats are also in terms of legislative environmental laws regarding pollution and use of more environmentally friendly fuel, which are at premium prices. ENVIRONMENTAL – The energy sources used, namely oil has vast ecological/environmental implications. The threats are in terms of fines and rise in cost of raw materials. A ‘no frills’ strategy is often associated with low cost airline companies like EasyJet. This form of strategy combines a low price, low perceived service benefits (no free lunch) and a focus on a price-sensitive highly competitive market segment. This strategy is focused on keeping costs down and EasyJet’s policy of ‘no free lunch’ and efficient use of airports by limiting turnaround to 30 minutes. Back in 1995 when EasyJet was lunched it was tipped by most to fail with its ‘no frills’ strategy. However, by year 2000 it has not only managed to survive but also increased its market shares and assets of aircrafts to 74 and servicing 105 routes and carrying over 20 million passengers a year. So the strategy has been very successful for EasyJet and appears to have been the correct strategic decision. Beneath the surface of EasyJet’s cosmetic cost savings of not offering free in-flight refreshments or different first, business and economy classes, was a philosophy of cost saving that permeated through the entire organisation. The 2002/03 annual report reconfirmed this business model of the airline: Dense point-to-point network to allow linking of major airports with large catchments areas with high level of frequency, as this will be attractive to business and leisure travellers. A strong and visible brand to create a high level of awareness with consumers. Supported by innovative and effective advertising. Dynamic fares with a simple structure and also ensuring that it are the cheapest fare on the route. Therefore, demand led with proprietary yield management system. 100 per cent direct selling of fares; over 90 per cent of sales are online. This eliminates the need to any commissions to external sales agency. Highly utilised fleet of aircrafts that are large, modern, efficient and relatively environmentally friendly. This results in high levels of asset utilisation and reduced unit costs. Finally, the key to sustaining high levels of growth is the scalability of the operations. This also reduces the marginal cost of incremental growth; increasing scale brings valuable economies (Johnson, G., Scholes, K., Whittington, R., (2005). Another price-based strategy is the hybrid strategy this seeks to achieve an element of differentiation and a price lower than that of competitors. Implementing this strategy successfully depends on EasyJet’s ability to deliver enhanced benefits to customers over its competitors together with low prices. However, if EasyJet could significantly differentiate its service over its competitors then it could obtain higher prices. Therefore, the low cost strategy is the ideal strategic fit to its environment. Combining perceived low price with perceived added value can be a highly successful strategy but one that requires innovative thinking. EasyJet’s competitive advantages via low prices are sustained in a number of ways. EasyJet in its pursuing of low-price strategies may be prepared to accept the reduced margin either because it can sell more fares than competitors. EasyJet may be prepared and has to a large extend engaged in price war with competitors via its lower cost structure (economies of scales due to its larger operations) and also has the financial resource capability to fund short to medium-term losses with the aim of driving out competitors in the longer terms. A prime example of this was the subsequent takeover of Go by EasyJet. Price wars are becoming more prevalent as traveller use the Internet to compare prices and ‘shop around’. EasyJet has cost advantages through company specific capabilities, which drive down costs throughout the value chain. Porter comments on cost leadership as ‘the low-cost producer in its industry†¦ must find and exploit all sources of cost advantage’ (Porter M.E (1980)). We will consider the value chain for EasyJet in more detail later in our discussion. Cost advantages might be achieved because of EasyJet’s efficient use of airports. This will require a mindset where innovation (in cost reduction) is regarded as essential to survival. EasyJet is an international example, The introduction of Airbus A319 aircraft, combined with the retirement of ‘old generation’ Boeing 737 aircraft, will result in a two-type ‘new technology’ fleet, which will commonality and lessen complexity and deliver high level of asset utilisation and reduce unit costs. Finally, EasyJet has sustained its price-based advantage by focusing on market segments where low fares are critical and valued by customers. EasyJet’s first generic strategy is to achieve an overall cost leadership in the low cost airline industry. Therefore, it is vital for EasyJet to have a thorough comprehension of their costs and cost drivers. EasyJet is forever trying to attain a cost level that is low relative to its competitors. EasyJet cost efficiency is achieved in a variety of way as shown in the following diagram: The success of low-fare (cost) strategy is primarily dependent on the maintenance of a low cost base. This is critical for EasyJet having analysed the competitive rivalry position in the industry. With Ryanair maintaining high margins despite reducing yields through strict cost management. Lower costs are the only competitive advantage in the short-haul economy sector as air travel is effectively a commodity product. It is also anticipated that Ryanair will continue to lower costs, which will allow it to continue to engage in a price war, by lowering fares aggressively. Managing for value involves managing both value activities and cost drivers. This involves EasyJet retaining funds from operations; hence, a healthy Balance sheet in terms of retained profits. Significant investment in assets and managing financing costs. Funding strategies developments is clearly important in that the nature of funding must be appropriate and compliments the low cost strategy of EasyJet, by ensuring that interest costs are low. Strategies are largely determined by the extent to which they deliver best value to both customers in terms of being competitiveness in the marketplace (leading low cost airline) and also to provide value to shareholders. EasyJet’s no frills strategy does not only mean a cut in Cabin crew and â€Å"denial of food†, but also allows for a faster pre-flight preparation, thereby reducing the time grounded as well maintaining fare. As funding from operations are clearly a major contributor to value creation. In the long term, this is concerned with the extent to which the organisation is operating profitably. Table below provides an analysis of EasyJet’s sales revenue and profitability ratio since 1998. Investments in assets are also key consideration in value creation in that consideration of the extent to which assets and working capital are being utilised. EasyJet appears to have developed competences in supporting much higher levels of business from the same asset base than other rival airlines. This affects value creation as follows: The cost of capital investment The management of the element of working capital Table 1: Sales and Trading Profit of EasyJet Most theories argue that strategic success and improved wealth generation stem from two strategies. The first is to reduce the ‘bottom line’ costs of operation (low cost strategy) and the second is to increase the value of the organisation and its reputation to customers, so that they will demand more or pay more for what they receive (differentiation strategy) (ACCA Paper 3.5 (2001)). Porter through the use of the value chain illustrates how resources should be utilised to enhance least-cost production or differentiation strategies (the generic strategies suggested by Porter). The value chain analysis will show the total value added by the airline industry and EasyJet. All airline companies within the industry will have similar value chain, which will include activities such as obtaining fuel, designing fare structures, airport facilities, developing co-operative agreements, and providing customer service. Value chain analysis can provide important insights into what ma nagement need to focus on strategically. In terms of analysis, EasyJet’s distribution activities are important in terms of e-commerce, as EasyJet like to consider itself as the ‘webs favourite airline’. Standardisation in its activities as an airline leads to both economies of scale and a simpler product, which is cheaper and easier to distribute. The price of EasyJet’s tickets various as a function of the number of seats remaining, the time until the flight, and historical trends. This is done in order to maximise the yield from a flight, as many of the costs associated with running a flight are fixed relative to the number of passenger on board. Yield management is a form of risk management and therefore, adds value. The sales process is efficient, as EasyJet sells directly to customers, instead of using external sales teams. It has been streamlines by using e-commerce, firstly by telesales and now through the Internet. Marketing and sales will involve making customers aware of EasyJet’s services are price information and also selling. This will involve retention of best salespeople supported by HR management, engineering support in terms of maintenance of the web page supported by technology development to ensure that web site has the latest prices and route and flight information. This needs to be updated constantly as this will be a live system. EasyJet manages its sales process extremely efficiently, its sells its tickets directly. Previously it used telesales and now sales are through e-commerce web site. As Internet transactions have a lower cost associated with it EasyJet encourages its customers to book on-line by offering them a discount for on-line ticket reservations. Savings made from e-commerce is another source of value creation. In terms of competitive advantage, the internet offers overall cost leaders new abilities to reduce costs in primary activities such as marketing (i.e. e-commerce) and support activities such as fir infrastructure (e.g. quick order processing). EasyJet through its use of an overall cost leadership strategy can use internet-based technologies to reduce value chain costs in a variety of ways: On-line bidding and order processing to eliminate the need for sales calls and decrease sales force expense. Another benefit of Internet technology is lower transaction costs at multiple levels in value chain activities. Such lower costs benefit EasyJet initially as innovation is rewarded. However the sustainability of competitive advantages may be problematic: as rivals copy successful strategies, EasyJet will loose its initial advantages. And finally, service, activities that ensure that customers enjoy their flight by providing friendly on board service and assisting traveller with any special needs requirements. In terms of support activities, EasyJet takes advantage of technological developments in order to reduce costs. EasyJet also have a reputation for paying low wages in line with its low cost strategy. Procurement and firm infrastructure as a support activity does not add much extra value. In terms of strategy, many factors are outside the control of the company, such as use of high quality components and low defect rates for its aircrafts. This analysis outlines for EasyJet’s management how individual activities may be altered to reduce costs of operation or improve the value offered to customers. Those changes will ensure that EasyJet sustains its current market share and position and also increase margin. EasyJet may be especially good at outbound logistics lined to its marketing and sales operations and supported by its technology development. It is possibly not as good in terms of operations and its inbound logistics. This will assist management to decide as to what EasyJet should be concentrating on and what requires de-emphasising or even outsourcing. EasyJet’s overall cost leadership strategy uses low costs at each point in the value chain to lower costs. The customers of EasyJet have been using the Internet for making bookings. In addition to that, EasyJet has been offering no in-flight meals, no in flight movies. Also, only one type of aircraft is used, in order to minimise maintenance costs. The concept of the value chain is particularly useful in understanding an organisation’s strategic capability since its concentrates on value activities and the linkages between activities rather ran just resources. Therefore, capability is strongly related to the way that resources are used and controlled. The linkages with the value chains of channels and customers which are the essence of EasyJet’s capability and which can protect its market leadership and maintain cost leadership competitive advantage from competitors. This section we will investigate EasyJet’s resources as a means of assessing the organisation’s strategic capability. Analysis of financial resources in order to understand the strategic capability of EasyJet will need examination of financial capability and performance. Table 1 shows that EasyJet’s sales has increase year on year since 1998, with profit and gross margins also experiencing a positive trends. The company has also grown in terms of its acquisitions of GO and also increase in purchases of its own aircrafts. EasyJet also has a strong cash flow position primarily from its policy to retain profits and reinvest it back to the business. A Balanced scorecard approach is need to effectively conclude a balanced perspective on EasyJet’s resource capability in order to ensure that the low cost strategy is supported and is Cohabitation: The end of Marriage Cohabitation: The end of Marriage Introduction The following essay is aimed at discovering whether cohabitation has literally displaced marriage. It will focus on the processes of cohabiting as well as marriage, briefly touching on their historical backgrounds as well as the trends for each of the processes in different countries. Immediately after the war, marriage became practically universal phenomena but apparently, its popularity has declined towards the end of the twentieth century. Bumpass and Lu (2000) and Teachman, Tedrow and Crowder (2000) explain that patterns of family formation and also dissolution are changing in the United States. She clearly cites an increase in divorce, cohabitation and non marital children which clearly shows a shift from traditional marriage. According to Murphy and Young, (1999), marriage has been in steady decline since the early 70s in the United Kingdom. A McRae (1999) point out that marriage in 1995, which was 322,000, is thought to be the lowest on record since 1926. As the marriage rate dropped, so did the remarriage rate resulting in a steady rise of cohabiting. (Morgan 2000) Cohabiting according to Marshall (1998) refers to an arrangement whereby couples who are not legally married live together as husband and wife. In view of the above definition, the term, not legally married brings in another dimension as to the authenticity of cohabitation. This leads to the idea of common law marriage. There seems to be a huge misconception of the idea of common law marriage, with some authorities and according to Fairbain, (2009) there is no specific legal status for what many refer to as common law marriage. She also points out that many cohabiting couples are unaware of this fact. On the other hand, marriage, as defined by Horton and Hunt defined marriage as the approved social pattern whereby two or more persons establish a family. Majumdar takes it further by defining marriage as a socially sanctioned union of male and female or as a secondary institution devised by society to sanction the union and mating of male and female for purposesof establishing a househ old, entering into sex relations, procreating and providing care for the offspring There appears to be a clear distinction between marriage and cohabiting, judging from the definitions above which helps me conclude that they are not one and the same thing. The question which I will attempt to answer is whether on is displacing or replacing the other. Shaw and Haskey, (1999) seem to concur with the idea of a clear dichotomy as they point out that there has been a major trend towards a decline in marriage and a rise in cohabitation. Hasky, (1999) also points out that marriages popularity rose throughout the 1950s and the 1960s but notes that towards the end of the century, it fell, giving rise to cohabitation. It appears there was a shift in family formation from the traditional marriage to cohabitation. To further support the prevalence of cohabitation, Bramlett and Mosher, (2002) confirm that the increase of cohabitation is well documented showing that the majority of newly weds have cohabited before their first marriage. Levidon (1990) also argued that consensual unions, (cohabitation) appeared to constitute a new type of union. However, he mentions that the process was transitory, which points to the fact that marriage still was seen to be the end goal. A major development however was that there was more recognition of informal unions and as a social institution. (Haskey 1999)Kiernan, and Estaugh (1993), came up with the idea of nubile cohabitation which involved young people living together either as a prel ude to or as an alternative to marriage. This was further elaborated on by Bumpass, Sweet and Cherlin (2001); Smock, Huang, Bergstrom and Manning (2005) who cited one of the key reasons why cohabitation was on the rise, as a way of testing out a relationship and determine compatibility. Research however found out that there is a positive correlation between cohabitation and marital dissolution. (DeMaris and Rao 1992, Teachman and Polonko 1990 and Schoen 1992 cited in Smock (2000). They also found out that the link between cohabitation and marriage failure is complex, with other factors like, race, sexual history and ethnicity playing a significant influence. (Phillips and Sweeney 2005). According to Casper and Sayer (2000) and Brown and Booth (1996), cohabiters, are distinguished by factors like plans to marry It is noted that most of the cohabiters eventually plan to marry but not all cohabiters enter into cohabitation with marriage plans. (Manning and Smock 2005). In this way, cohabiters treated their cohabiting as an initial stage of the marriage process which clarifies that they did not see it as an alternative to marriage and likewise, those without marriage plans also viewed cohabitation as part of courtship or single hood. According to Brown (2004), cohabiters with marriage plans view cohabitation as a semi marriage and as a matter of fact, they share the same relationship quality as the married couples. Another factor that needs to be looked at is the individuals cohabitation history which researchers say in very significant. It was proven that women who cohabited only once with the same partner, being intimate, had the same relationship stability as those w ho never cohabited, (Teachman 2003). On the contrary, young adults who had multiple cohabiting partners are likely to encounter marital instability, (Teachman and Polonko 1990), (DeMaris and McDonald 1993). It is worth pointing out though that they concede that individuals who had multiple cohabitation before marriage could possibly have enough experience to enable them to make better marriage choices. Duncan et al (2005) states that cohabitation is often equated with do it yourselfand is no longer restricted to particular social groups. In line with this notion, Manning, Smock and Majumdar (2004) and Phillips and Sweeney (2005) maintain that race, and ethnic differences in cohabitation are likely to have an impact on cohabitation. It was noted that cohabitation had a negative effect on Whites marital stability but none on Blacks. This is likely so because of the view each ethnic group has on cohabiting. It was further observed that amongst cohabiting couples, Blacks had weaker marriage plans than Whites. (Manning and Smock 2002) Brown (2000) also argued that Blacks were less likely to go through to the actual marriage even with marriage plans. Between 1986 and 1990, there was a dramatic rise in cohabitation in Britain. 29% of unmarried females under 60 were cohabiting in 2001 and 2002. This was a three fold increase. As cohabitation rose, children being born to cohabiting couples were estimated to be over 25% by the beginning of the twenty first century. The fall decline of and delay in marriages, have all given rise to the phenomenon of cohabitation. Marriage does not stand out as the only means of commitment for life since some couples choose to cohabit, citing reasons like less commitment and the ease of opting out if things do not work well. (Kieman 2004). According to Duncan et al (2005) the shift from marriage to cohabitation suggests that individuals have found an option which meets their personal needs and has less or no hassles in terminating. Having looked at the history and trends of the two processes, marriage and cohabitation, this paper will focus on the individualisation theory. According to Beck, (1992) and Giddens (1992), we have entered a late modern era of de-traditionalisation and individualisation. Financial stability, education and provision through the welfare state tend to give individuals the latitude to move away from traditional customs. According to Lewis (2001), the pursuit of self fulfilment and individual happiness and freedom has brought up changes on the view of family. While the traditional institutions are still valued, there is less emphasis on marriage vows or private commitments and more emphasis on self projects. The project of self, places an emphasis on individual self-fulfilment and personal development, comes to replace relational, social aims. (Duncan and Smith 2006) The prevalence, historically, of economic and legal inequality, and the belief of there being accepted patterns of behaviou r is now getting weaker. (Lewis, 2001, p3) According to Lewis (2001), individualisation is thought to be a formulation of freedom of choice and personal preferences which competes with social structural traditions. However, in the eyes of the traditionalists, this may be viewed as a counter cultural revolution Beck (1992( suggests that social structures of gender, class, family and religion are gradually weakening due to individuals becoming more reflexive in making own choices, resulting in the creation of their own biographies. As a result, relationships now focus on individual fulfilment and consensual love, with sexual and emotional equality, substituting formal unions which have been historically prescribed within set gender roles. (Bauman, 2003, Duncan and Smith 2006). With reference to Majumdars definition of marriage, there is particular mention of it being a union of male and female or as a secondary institution devised by society to sanction the union and mating of male and female for purposesof establishing a household, entering into sex relations, procreating and providing care for the offspring. However, with reference to individualisation, the prescript nature of the marriage institution is challenged resulting in sexuality being largely freed from institutional, normative and patriarchal control as well as from reproduction. (Duncan and Smith 2006). This notion has led to the acceptance and rise of same sex relationships as confirmed by The Civil Partnership Act 2004 which was passed and came into effect in December 2005 created civil partnerships which gave same-sex couples who entered into them the same rights and responsibilities of marriage. From a feminist perspective, Lewis (2001) would argue that historically, marriage has reinforced the limiting of the self development of women. Marriage was seen as a restrictive union and could dictate emotions, feelings and behaviour. Cohabitation, from a different perspective could then be argued to be a form of liberation for women. (Morgan 2000). Marriage was viewed as being restrictive and confining, thereby limiting independence and autonomy. Morgan argues that marriage is an unencumbered life without binding commitments. This then presents the idea of cohabitation as a viable alternative which affords people choice to determine their own conditions for the establishment and dissolution of a relationship, Morgan (2000). The emergence of this contemporary family has been viewed positively and negatively. According to Giddens, (1992) and Weeks, (2001), the greater diversity of lifestyles and the opening up of choice leads to democracy in personal relations, and liberation from oppressive institutions. On the contrary, the work of Zygmunt Bauman (2003) and Francis Fukuyama (1999), stresses that the breakdown of traditional ties leads to a disintegration of families and the moralities once maintained by them; this demoralisation leads to individual alienation and social breakdown. Maslow (1954) maintains that people who engage in self actualisation were concurrently individualistic and altruistic. In order to meet their needs, individuals moving towards self actualisation, became higher selves and according to Maslow, this is healthy selfishness (p.156). In this process, the healthy self focuses more on the self Kilpatrick (1975) According to the pioneers of the individualisation theory, Becks and Gersheim (2002), society has shifted away from traditional structures where, people no longer have pre-given life worlds and life trajectories. (Heath, et al 2007). Generally, individuals are no longer expected by society to follow a set family pattern. According to Beck, (1992) this notion has altered the previous accepted family structures resulting in the dissolution of the social foundations of the nuclear family as more emphasis is placed on the family of choice Fukuyama (1999) argues that the institution of marriage has previously been viewed as the bedrock of society but due to the emergence of the family change and freedom of choice, traditional ties have weakened and as a result, there has been family degeneration. Gender roles have also shifted since from the categorization of men as breadwinners and women as house makers. The major change appears to be women emancipation advocated for by the womens moveme nts and this has altered societal and demographic values. Active participation by women on the labour market has significantly changed the notion of a family unit by bringing in more choice and autonomy women did not have in the past. The Legal Position of Cohabitation in Britain Heterosexual cohabitation has been socially and universally accepted as an alternative to marriage in the UK for over two decades but very little has been finalised as regards legal rights of the cohabitants is debatable. (Duncan et al 2001) The issue with cohabiting is that while it can be registered as a Civil marriage, it does not attract the same legal rights and privileges of a marriage. Traditionally, marriage has been regarded as Bauman, Z (2003) Liquid Love: on the Frailty of Human Bonds. Oxford, Polity. Beck, U. (1992) Risk Society: Towards a New Modernity, London, Sage. Bumpass, L., Lu, H. (2000). Trends in cohabitation and implications for childrens family contexts in the United States. Population Studies, 54, 29-41. Duncan, S. and Smith, D. (2002) Geographies of family formations: spatial differences and gender cultures in Britain Transactions Institute of British Geographers, 27, 4, 471-493. Fukuyama, F. (1999) The Great Disruption: Human nature and the Reconstitution of Social Order, New York, Free Press. Giddens, A. (1992) The Transformation of Intimacy: Sexuality, Love and Eroticism in Modern Societies. Cambridge, Polity Press. Horton, P. B. and Hunt, C.L. (1984) Sociology. 6th ed. Singapore: McGraw Hill Book Companies Kiernan, K. and Estaugh, V. (1993) Cohabitation Extra-marital Childbearing and Social Policy,Joseph Rowntree Foundation/Family Policy Studies Centre. Lewis, J. (2001) The End of Marriage? Individualism and Intimate Relationships, Cheltenham: Edward Elgar. Marshall, G, (1998) A Dictionary of Sociology cited on http://www.encyclopedia.com Accessed 20/11/2009. Weeks, J. (2001) Same Sex Intimacies: Families of Choice and Other Life Experiments. London, Routledge. Teachman, J. Tedrow, L and Crowder. K. 2000. The Changing Demography of Americas Families. Journal of Marriage and the Family 62:1234-1246.

Separation of Father and Son in Genesis Essay -- Holy Bible Genesis Es

"Who is YHWH? However we interpret it, the Name of God means ultimate dominion: He-Whom-There-Is-No-Escaping." ~Thomas Cahill, The Gifts of the Jews1 Ultimate dominion, that God’s rule is final, is the heart and soul of the Book of Genesis. In the beginning there was God; later, God created man (Gen. 1.1, 1.27).2 But how does God’s ultimate dominion affect the relationship that develops between God and man? Several times in Genesis God makes a covenant with man (Gen. 6.18, 17.2-8, 28.13-14). Explicit in this agreement, man is put in charge of perpetuating God’s covenant, or in essence perpetuating the Israelite race. On the one hand, then, it is the father’s job to impart knowledge of this important relationship to his son. On the other hand, the son must also take an active role in learning about and connecting with God. To do so, however, the son is forced to separate himself from his father in order to establish a singular or individual relationship with God. Juggling the father’s role and the son’s role in the passing of the faith from one generation to the next creates a tension t hat at first seems to put a strain on the ultimate dominion of God. It is this very tension, however, that reinforces God as the preeminent being. Examining this relationship of father and son for every male character throughout Genesis would prove overly exhaustive and unnecessary. In fact, the characters themselves are not of singular importance to the doctrine of Genesis. Rather, it is the formula of separation that emerges as the larger "lesson," so to speak, inherent in Genesis. This formula can be derived through an extensive comparison of two primary characters, which, of course, can then be extrapolated to incorporate othe... ... As we have seen, the separation of father from son in Genesis is necessary so that the son can develop an equally personal relationship with God and, in turn, sustain an equally living and vital knowledge of God as the absolute provider and father. Further, the more radical the separation the more strongly impressed in the son’s mind becomes the separation and, in turn, the ultimate dominion of God. It is little wonder, then, that the Hebrew interpretation of God, YHWH, has been carried through hundreds of generations and survived great epochs—after all, YHWH is "He-Whom-There-Is-No-Escaping" (Cahill 113). Works Cited 1. Thomas Cahill, The Gifts of the Jews: How a Tribe of Desert Nomads Changed the Way Everyone Thinks and Feels (New York: Bantam Doubleday Dell Publishing Group, Inc., 1998), 113. 2. The Holy Bible, Authorized (King James) Version.

Glamorous Life of Princess Diana

Cindy GarciaGarcia 1 Carl Mason 42. 103. 273 18 May 2011 The â€Å"Glamorous† Life of Princess Diana For my biography final paper, I chose to write about Princess Diana. She is someone who stood out to me and someone who accomplished so much in such a short life. She displayed genuine care to the public, the children, the injured, and the handicapped. Princess Diana is the princess of Wales, yet we hear so much about her here in America because she is of great importance. She stood out to me mostly because she is a princess who displays great poise, decorum, and perfection but there was so much chaos and imperfection during her short life.Nobody is perfect, especially the Princess of Wales. â€Å"Being a princess isn't all it's cracked up to be,† says Princess Diana. Her hectic life and all of her accomplishments is what interested me to write this paper on her. Princess Diana was born as Diana Frances Spencer on July 1, 1961. She was born in Norfolk, England. She was t he second youngest child. She had two elder sisters and a younger brother. Her childhood was simple and pleasant. She grew up around royal families and was associated with them.She had a lot of privileges during her childhood because her father, John Spencer, was a royal equerry for both King George VI and Queen Elizabeth II. Her mother was a daughter of the 4th Baron Fermoy. When Diana’s paternal grandfather died, her father became the eighth Earl Spencer, giving Diana the title of â€Å"Lady. † When Diana’s parents were married in 1954 at the Westminster Abbey, the queen was a chief guest. Her parents’ marriage was a big social event during 1954, but the split up when Diana was only about six years old. They Garcia 2 divorced two years after the split.The split of her parents was something tragic during her childhood. After the split, Diana and her siblings had to go through an intense custody dispute, resulting in her father winning custody over her an d her siblings. Her mother was said to have had an affair and was an unfit mother, which helped her father gain custody. She still, often, visited her mother. Her parents both shortly remarried to other spouses. Diana went to a preparatory school and then a boarding school and excelled in sports and activities such as swimming, music and dancing.Her grades weren’t the greatest in school. She was considered a below-average student, but she still enjoyed school because of her determination, cheeriness, and caring nature. She longed to be a professional ballerina and studied ballet but she grew to be too tall, 5’10’’. When she finished school, she went to work in London. She worked as a nanny, worked in a restaurant, did cleaning jobs, and then worked as a teacher at the Young England kindergarten in Knightsbridge. She had a caring nurture towards deprived children due to the impact the divorce of her parents left on her.She says, â€Å"I think the biggest disease the world suffers from in this day and age is the disease of people feeling unloved. I know that I can give love for a minute, for half an hour, for a day, for a month, but I can give. I am very happy to do that, I want to do that. † By nineteen, Diana became a headline for the national media. Lady Diana’s older sister introduced her to Prince Charles of Wales, The oldest child of British monarch Queen Elizabeth II. He was in his early thirties while Lady Diana was in her late teen years. Their age gap was significant.He was about thirteen years older than her. Because of their age difference, they had little in common but they did both enjoy hiking, traveling, and the outdoors. Prince Charles was always under press speculation, especially when it came to his love life. He was under increasing pressure to get married. In order to gain the approval of his family Garcia 3 and their advisors, any potential bride had to have an aristocratic background, could not hav e been previously married, should be Protestant and, preferably, a virgin. Lady Diana fulfilled all of these qualifications.Prince Charles’ former girlfriend, Camilla Parker Bowles, helped him select Lady Diana as a potential bride. Their romance began in 1980. At this time, the press took a special interest in Lady Diana. They followed her everywhere, and she found the attention to be unbearable. Prince Charles and Lady Diana were engaged in February of 1981 and were married on July 29, 1981 in St. Paul’s Cathedral. She was only twenty when she got married. The wedding was broadcast in 74 countries and watched by almost 750 million people worldwide. They had about 3,500 guests attending their weeding.Diana was the first English woman to marry an heir to the throne in over 300 years. By the time they got married, they seemed to be truly in love and their wedding was that of a fairytale. Upon her marriage, Diana became the Princess of Wales and was ranked as the third m ost senior royal woman in the United Kingdom after the Queen and the Queen Mother. But from the beginning, their wedding was not blessed with good fortune. Prior to their wedding, Diana had a feeling that Camilla played a great role in Charles’ life. This led her to great jealousy and pondered if she should even marry him.Less than a year after their wedding, they gave birth to their first son, William, and two years after that to their second son, Henry. She tried to take all of the duties of the children onto her own shoulders. She was a devoted mother. By the time their second son was born, there were great problems in their marriage. Diana became sick of worry about Charles having an affair. She suffered from bulimia and several phases of depression. She even tried to commit suicide several times. She felt early signs Garcia 4 of empty-nest syndrome and felt an emotional void. She was, also, under a lot of pressure.She had many roles to perfect as she wanted to do everyth ing properly. Their sons brought them happiness, but they never seemed to meet eye to eye. When they went to functions, crowds would cheer for Princess Diana and no longer for Prince Charles. He was concerned about all the attention and would criticize her. She made her feel as though she was immature, moody, and couldn’t fulfill her royal duties. They had no common topic for conversation. They never developed common interests. Princess Diana was very much interested in fashion, films, and celebrities. Prince Charles was bored by those topics.He was more interested in history, literature, philosophy, painting, and architecture. Because of all of the attention Princess Diana was getting and her depressive behavior, Prince Charles slowly drifted away from her making her feel lonelier. They became estranged so quickly after their marriage. Despite the way her marriage was going, she tried to keep a positive personal persona and find a place for herself. Her wardrobe was a focus of attention. She charmed everyone and the public loved her presence. She made constant visits to hospitals, nurseries, and schools.A lot of her visits to the hospitals would be unannounced and she would ask the nurses to keep her visit concealed from the media. That showed that she didn’t do all of the visits and charity just for publicity. She did charity work for AIDs, helping to raise AIDS awareness. People of that time were afraid of catching AIDs just by touching someone who had it. Princess Diana would visit AIDs patients and touch them to prove that it was safe and okay and that they deserve compassion. â€Å"HIV does not make people dangerous to know, so you can shake their hands and give them a hug: Heaven knows they need it,† said Princess Diana.Her work for AIDs, also, promoted research and in other ways positively influence the fight against AIDS. She did a lot of Garcia 5 work for those who had leprosy. She tried doing a lot of charity work for the childr en. She was a president or patron of over a hundred charities. She was a patron of the British Deaf Association and had taken the initiative to learn a number of words in sign language. She would practice her skill, master it, and later use it in her work with the children. She played an active role in the International Campaign to Ban Landmines. This campaign won the Nobel Peace Prize in 1997.She won praise for touring land mine fields in a flak jacket and helmet. Her concern over the use of land mines was mostly for those they injured, usually children. The land mines killed or injured more than a million people. A lot of charities would raise large amounts of money with just one appearance by Princess Diana. But she wanted to show the charities that she cares, so she would visit every charity under her patronage at least twice a year, and would talk to the staff personally. When she was around people she gave them hugs and would look them in the eye to show that she cares and tha t she is interested in what you have to say.Helping those in need or just giving them a visit, is what she felt gave her the strength to keep going. It was her everyday motivation. I felt as though that was what made her a good princess. She truthfully cared for the people and wanted to do all she can do to help, even if it was just a hug. As she would say, â€Å"Hugs can do great amounts of good – especially for children. † Her marriage continued to suffer more and more. Prince Charles was fixated on his former girl Camilla and even admitted to having an extra-marital affair.Charles and Diana were separated in 1992 and finally divorced in 1996. Princess Diana was lonely and found comfort from many different men. Her and her sons’ riding instructor, James Hewitt, gave her the attention and charm she longed for. He gave her everything Charles didn’t, stealing away her heart. She was said to be involved with about five other men. Although her separation wit h Garcia 6 Prince Charles impacted her greatly, she still continued to be involved in all of her charity work and everyone still loved her the same as before. She had joint custody with Charles of her two sons.She still failed to neglect her duties as a mother and do all she can for the deprived. She was given about twenty-eight million dollars from her divorce, but she had to give up the title of â€Å"Her Royal Highness. † She was still considered Princess of Wales, especially since her sons are in line for the throne. She did lose a lot of privileges, though, including public money for her work. But it didn’t stop her. She stayed strong in the public eye. In 1997, Princess Diana had a boyfriend by the name of Dodi Al Fayed, a son of a billionaire businessman.He was a heart surgeon. They went on several trips and dates together, and she was very fond of him. The paparazzi were always on their back and they would always try to flee from them. The paparazzi got to a po int where they barely let them breathe. Wherever they would go, which was many places, they would be there waiting for them. On August 31, 1997 they were both killed in a car accident in Paris while fleeing from paparazzi. How it happened and what happened afterwards is a worldwide dispute. Her death shocked the world, and millions of people mourned her death.She died at the age of thirty-five years old. Despite her tragic death, she left a longing legacy and she is still widely known today. From the beginning of her childhood, when her parents were divorced, I automatically felt sympathy for her. I still have my parents together and despite their disputes, I can never picture them separated. I know that it would drastically affect me, so I understand how it greatly affected Princess Diana. She took that negative and turned it into a positive despite her hurt. That was the great thing about her.The divorce of her parents led her to care for children, especially those children in nee d. When her husband was cheating on her and neglecting her, she turned to Garcia 7 charity work and devotion to her sons. I would have never thought that she suffered from depression, bulimia, and several attempts of suicide. She was good at hiding the horrible things in her life and overshadowing it with poise and care for the people. She is definitely a role model and left an impact on the world; not just in England. Her sons continue to do her works and honor her name.I doubt that no other princess or queen lived a hectic and dramatic life as she did. That is what made her so interesting, because above all of that chaos she is one of the most known princesses. She died so young at the age of thirty-six and that makes me think of my sister who is that same age. You still have so much life to live at that age. It just makes the saying truer that the good die young. As someone close to her said, â€Å"She was an exceptional and gifted human being. In good times and bad, she never l ost her capacity to smile and laugh, nor to inspire others with her warmth and kindness.I admired and respected her – for her energy and commitment to others, and especially for her devotion to her two boys. †¦ † Works Cited http://charity. lovetoknow. com/Charity_Work_of_Princess_Diana http://www. famous-women-and-beauty. com/accomplishments-of-princess-diana. html http://www. bbc. co. uk/news/special/politics97/diana/ending4. html http://www. angelfire. com/mi2/llennium3/diana. html http://www. brainyquote. com/quotes/authors/p/princess_diana. html http://www. princess-diana. com/diana/married. htm http://history1900s. about. com/od/1980s/p/princessdiana. htm