An Advertisement On Interest And Entertainment Websites Essay

This paper will focus on advertisements that are strategically placed on interest /entertainment and companies’ websites. The goal of these advertisements is to trigger problem recognition. I will further explain how each advertisement chosen was placed there to trigger a problem that needed to be solved. General Interest / Entertainment Web Site The two entertainment websites I found trigger problem recognition advertisements on are people.com and foxnews.com. Both advertisements were very well placed and focused on saving money, everyone can always learn more ways to make their financial situations better. On people.com there was an advertisement that encourages opening an American express account. On foxnews.com there was an advertisement encouraging viewers to save one hundred dollars at Best Buy for a Dell computer. Web Site Chosen I choose to discuss how American Express’ advertisement was strategically placed on people.com. 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