Tuesday, December 31, 2019

An Advertisement On Interest And Entertainment Websites Essay

This paper will focus on advertisements that are strategically placed on interest /entertainment and companies’ websites. The goal of these advertisements is to trigger problem recognition. I will further explain how each advertisement chosen was placed there to trigger a problem that needed to be solved. General Interest / Entertainment Web Site The two entertainment websites I found trigger problem recognition advertisements on are people.com and foxnews.com. Both advertisements were very well placed and focused on saving money, everyone can always learn more ways to make their financial situations better. On people.com there was an advertisement that encourages opening an American express account. On foxnews.com there was an advertisement encouraging viewers to save one hundred dollars at Best Buy for a Dell computer. Web Site Chosen I choose to discuss how American Express’ advertisement was strategically placed on people.com. The advertisement is encouraging people to have an account through American Express. This advertisement is a trigger because some people look to celebrities for their fashion guidance, idolizing their images. This means they go to any extreme to make a purchase and that includes taking on credit to make it happen. The trigger of the advertisement is the possible need for money the browser may have. A person can be on the site looking at some shoes a celebrity is wearing, valued at nine hundred dollars. An impulsive shopper may see the saidShow MoreRelatedPro And Cons : Pros And Cons Of Social Media852 Words   |  4 PagesSnapchat, Facebook, and Instagram. Decades ago, the most anyone had was a phone to call someone else on but the phone was connected to a wall. There are pros and cons to social media like talking to family members and entertainment, which are pros while the cons are fake advertisements and cyberbullying. Firstly, one of the pros of social media is being able to connect to family and friends. Connecting to family and friends through social media was usually the main reason everyone was using it. â€Å"RoughlyRead MoreEssay on Case Study Gi Joe1501 Words   |  7 Pagesas Walmart and Target. One final option is to market the brand by using multiple forms of entertainment, which is a multi-faceted strategy that has proven successful with other brands. Analysis of the Options Hasbro Inc. has the option of using a traditional marketing approach to market its G.I. Joe brand. This can be accomplished by using television advertisements, printed advertisements, and websites, while introducing additional features of the product line. This option has worked for HasbroRead MoreHow Does Media Influence Modern Society?1531 Words   |  6 Pagesgetting harder for people to keep their private lives separate from anything else. In today’s modern society, the human population is completely depending on the media for information and to communicate with others. People trust the media for news, entertainment and even education. People will look, read and listen to things through the media, and a large amount of the population believe that the media is independent and impartial. Todays society is so dependent on the media to do their normal daily routinesRead MoreIntegrated Marketing Communication1469 Words   |  6 Pagesquality of products and services. Secondly, Renault presents a young, strong and innovative product line. (FUNDINGUNIVERSE) Therefor, the key target of the market may be the customer who is young and fashionable. According to the Renault official website, Renault is the leading car manufacturer in Europe which is the major market in the light commercial vehicle field. However, it also indicated that the sales dropped in Europe included 2% in the U.K., 17% in Spain and 10% in Italy at the first monthRead MoreFacebook Is An Accepted Means Of Communication1129 Words   |  5 Pagestwo primary human needs: (1) the need to belong and (2) the need for self-presentation. Studies show that it is used mostly to relieve boredom, but every once in a while to express political and social views. It is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. In 2004, Mark Zuckerberg, founded Facebook while studying psychology at Harvard University. At the timeRead MoreAl Jazeera and CNN1741 Words   |  7 Pagesfinding, watching, and analyzing the content, of Al Jazeera is very different than that of CNN. When first searching for Al Jazeera content their website, that is free of any outside advertising, is the first return that is discovered. The headlines at the top of the website consist of human rights issues and investigations, the common headline â€Å"entertainment†, that is present on almost every profit media conglomerate, is absent. Al Jazeera presents many programs that provide in depth analysis on controversialRead MoreFacebook s Adaptive And Innovative Nature1261 Words   |  6 Pagesmy first Facebook account, which 6 years later I still use to this day. This long lasting popularity and growth is due to Facebook’s adaptive and innovative nature. When Facebook was created it was a website for only Harvard University students and is now one of the worlds largest social media webs ites due largely to the growth of digital natives (Wikipedia). At the time Facebook was not the first of its kind, it had competition however, it surpassed its competitors due to its well-rounded social approachRead MoreChallenges of Marketing the Super Bowl1691 Words   |  7 PagesExecutive summary This paper is a case analysis of the business aspects of marketing the Super Bowl, Americas largest sporting event. The Super Bowl is the most popular televised sporting event and is widely watched even by viewers with little interest in football who are mainly attracted to its funny and edgy advertising. Because the Super Bowl cannot be relied upon year to year to generate buzz based upon its status as a sporting event, depending upon the teams that make it to the finals, itRead MoreRupert Murdoch : The King Of Convergence And The Master Of Manipulation Essay1582 Words   |  7 Pagesconglomerates have an overwhelming amount of political and economic power. These individuals can filter, change, be extremely selective and strategic about what media they produce and disrupt. As a result, the media landscape becomes distorted and the public interest is compromised. Rupert Murdoch is a key individual within the sphere of media conglomerates. Murdoch has media giants all over the world . Murdoch controls two thirds of the newspaper markets in Australis, has a large share of British media, and hasRead Moreadvabtages and disadvantages of electronic media829 Words   |  4 PagesMedia is a rich resource of services, supplies, creative and innovative solutions to everyday domestic and professional demands. We are living in the era of electronic media. None can avoid and escape from it. It is prevailing profound effects on advertisement, education, information, politics and other social activities. If we look around us what is there that is impossible to? It is none other than this electronic media that has made our life far more comfortable and luxurious. Obviously this enhancement

Sunday, December 22, 2019

Possible Solutions of Deforestation in the Brazilian Amazon

Nowadays deforestation is the one of the most important and controversial environmental issues in the world. Deforestation is cutting down, clearing away or burning trees or forests. Particularly tropical rainforests are the most waning type of forests because of its location in developing countries such as Indonesia, the Philippines, India, central African countries and Brazil. Deforestation rate in those regions is high enough to worry about, because of large economic potential of forest areas. As the result of causes such as agriculture land expansion, logging for timber, fire blazing and settling infrastructure there might be serious impacts in future. For instance, extinction of endemic species of animals and plants which will be†¦show more content†¦There are a number of negative effects of deforestation in the Brazilian Amazon such as climate change, extinction of endemic species of rich biodiversity and destruction of home of indigenous people. First of all, climate may vary and deteriorate because of deforestation. Especially green house gas emission could have significant impacts on earth residents. Because it is calculated that Amazon rainforest contains about 10% of all carbon in the world, which total release will be disastrous. The deforestation of Amazon is responsible for the most greenhouse gas emissions which are the results of logging and burning of Amazon could have serious impacts to the whole world, including global warming (Butler, 2007). For instance, increase of 0.8 C from 1880 was indicated and especially two last decades of 20th century were hottest ones. Moreover, effects of it can be considerably felt in Alaska, Eastern Russia and Canada, where the double increase of temperature compared with total average was indicated (National Geographic News 2007). Another damage that deforestation could make is runoff of Amazon River. It is estimated that if â€Å"widespread deforestation† arise, there will be 20% increase in ru noff, which could beShow MoreRelated Three Solutions to Deforestation Essay1077 Words   |  5 PagesThree Solutions to Deforestation   Ã‚  Ã‚  Ã‚  Ã‚  If a tree falls in the woods and no ones there to hear it, does it make a sound? Or rather, if a tree falls in the woods and no ones there to hear it, does anybody even care? This saying epitomizes the worlds current view on deforestation, most notably in the Brazilian Amazon, which is known as The Lungs of the Earth. Deforestation is defined as the long-term or permanent removal of forest cover, usually accompanied by burning, which is then convertedRead MoreAmazon Rainforest Essay1641 Words   |  7 Pagesof the Amazon rainforest has been destroyed by deforestation since the 1960s. At the current rate of deforestation, over half of the remaining rainforest could be gone in the next 17 years (Bradford 2015). Deforestation negatively impacts animal biodiversity in the Amazon Rainforest. There are animal species that can only live in the Amazon Rainforest. With deforestation, they will become extinct. In this paper, habitat fragmentation, the diverse animal and plant population in the Amazon, deforestationRead MoreDeforestation : Deforestation And Deforestation2094 Words   |  9 PagesEvery single day, the Amazon Rainforest is losing a massive amount of area due to deforestation. The Amazon is the world’s largest tropical rainforest and it is the world’s source of oxygen. Deforestation has slowed down years ago, but now, it is starting to increase and does not show that it will slow down. Earth without tree’s, the human race and animals would not be able to survive. Today’s society is not taking deforestation as a serious matter. If deforestation were to be left alone, the planetRead MoreRainforests Have Been Declining Rapidly over the Last Few Decades. There Are Various Factors Responsible for This Decline, Resulting in Serious Impacts on the Environment and the Economy. Critically Discuss the Causes890 Words   |  4 Pagesthe environment and the economy. Critically discuss the causes of deforesta tion and solutions to it. Deforestation is the cutting down of a large area of trees and the destruction of forests by people. Forests are what we call an exhaustible resource, one which can be used up if it is not used carefully. Over the last few decades, deforestation has threatened the rainforests with total extinction. To understand why deforestation is such an important issue, you first have to understand why treesRead More The Amazon Forest is Disappearing Essay1782 Words   |  8 PagesThe Amazon Forest is Disappearing Nine countries share the Amazon rain forest: Bolivia, Brazil, Ecuador, Guyana, Peru, Venezuela, Ecuador, Colombia and Suriname. The Amazon forest is the largest rain forest ecosystem of the world (Brazil picks Amazon site for sustainable logging, 1998), with 5.5 million square kilometers (The Rape of the Amazon), where also live peasants and indigenous people. The Amazon forest is source of great biodiversity and goods, which is really important for humanRead MoreEssay on The Meat Industry969 Words   |  4 Pageslivestock raising is 85%. In Mexico 37 million acres of forest have been destroyed since 1987 to provide additional grazing land for cattle. The cattle industry is a driving force behind the destruction of the tropical rainforests. Until 1994, in the Amazon the total deforested area was of 450, 000 square Km. The current rate of species extinction due to destruction of tropical rainforest amounts to one thousand per year. Various species of plants live in the tropical rainforest, which can be used forRead MoreEssay on The Impacts of Deforestation in the Tropical Rainforest1038 Words   |  5 PagesThe Impacts of Deforestation in the Tropical Rainforest Deforestation is having an effect on all tropical rainforests. This is not just negative effects but also some very positive effects from the deforestation of the rainforests. From deforestation there are many problems that can be caused by this, environmental, social, economic and political issues all from the destruction of the rainforests across the world. There has been dramatic deforestation across the worldRead MoreA Short Note On Alleviate The Water Crisis1872 Words   |  8 Pagescalled Cantareira. According to Andrew Maddocks, Tien Shiao, and Sarah Mann, this situation occurred mainly because of three reasons: the drought, the bad management of the distribution of water in the state, and the deforestation in the North of Brazil. The drought and the deforestation are interconnect because one influences the other. But there is also another reason for this chaos, which is the culture of wasting water. According to Pedro Pedruzzi, the president of Trata Brasil Instute, Édison CarlosRead MoreThe Sustainability Of Biofuels Throughout Latin America1223 Words   |  5 Pagesconclusion and advances a few suggestions. Keywords: sustainability, biofuel, benefits, barriers 1. Introduction 1.1. Overview of bio fuel in LA . Latin America (LA) has abundance of renewable energy sources which remarkably could provide energy solutions to worldwide energy needs. For biofuel generation, Latin America has a blend of numerous favorable circumstances, for example, great soil, appropriate atmosphere, accessible land and low work costs. Brazil is one of only a handful couple of nationsRead MoreMarisela Giesbrecht 101021889 Extractive Reserves1131 Words   |  5 Pages101021889 Extractive Reserves Amazonia possesses the world’s largest remaining area of tropical rainforest. The region is an increasingly important source of natural assets for both regional and economic growth. As the frontier advances, however, the amazon is being threatened by the destruction of the forest. The ‘extractive reserve’ model attempts to combine forest preservation with a workable development effort (DeStefano Raymond, 1992, p. 5). It aims to achieve this through a strategy of joint

Saturday, December 14, 2019

What is a research hypothesis Free Essays

What is a research hypothesis? Define directional, nondirectional, and statistical/null hypothesis statements. A research hypothesis is a statement about two variables, independent and dependent, and their relationship with an expected outcome based on the research question which, if directional, will state the expected direction of the relationship between the independent and dependent variables. If the research hypothesis is nondirectional it will not state the expected direction within the relationship of the variables but that a relationship exists. We will write a custom essay sample on What is a research hypothesis or any similar topic only for you Order Now The statistical hypothesis or null hypothesis states there is no relationship between the independent and dependent variables and failure to reject the null hypothesis will support the research hypothesis. (LoBiondo-Wood Haber, 2006) Define the following: independent variable, dependent variable (note that the dependent variable is of primary interest to the researcher). The independent variable is manipulated in experimental research studies and assumed to occur naturally in nonexperimental studies to measure or observe the effect on the dependent variable. The dependent variable is not changed or manipulated and is the variable that is studied by changes in the independent variable. The dependent variable is what the researcher is interested in explaining, understanding, or predicting. (LoBiondo-Wood Haber, 2006) Identify the independent and dependent variable in the following statement: Women who attend childbirth classes will be less likely to use pain medication than women who do not attend childbirth classes. The dependent variable is pain medicine, which women would take less of if independent variable, childbirth classes, is present. In your own words, explain the interrelationships between a research question, literature review, theoretical framework, and hypothesis. The research question must be measurable, show relationship between variables ith a stated population, which will guide the literature review. The literature review is focused on research questions, or guided by the research questions, along with the theoretical framework, which also guides the research in what will be measured or compared in the research question, together they all form the hypothesis. The research hypothesis will be guided by the literature review, research question, and theoretical framework to give an answer to the research question that can be validated. Know that the main purpose of literature review is to gain insight and understanding of research that has been done related to a particular area of topic of interest. Define and differentiate between primary and secondary sources. Primary sources are from the person who conducted studies, developed the theory, or prepared the discussion on a concept or topic. They are essential in literature review; most are published but some may not be. Secondary sources or used sometimes but should be limited in literature review. They are from someone other than the original author. The work is usually a critique or review of the work and may or may not be published. (LoBiondo-Wood Haber, 2006) What does it mean if a journal is refereed or peer-reviewed? A refereed journal has external and internal reviewers or editors who are experts in various fields to study or judge the article or manuscript before publication which will enhance its credibility. A peer-reviewed article or manuscript is evaluated by fellow specialists of research that has been done to assess its correctness for publication or further development. How to cite What is a research hypothesis, Essay examples

Friday, December 6, 2019

Last Hurrah Essay Example For Students

Last Hurrah Essay Edwin OConnors novel The Last Hurrah presents an effective view of the difficult and complex life of the Irish-American community in Boston of the 1950s. The author uses a number of characterizations to produce themes that relate to the political and social considerations of this era. He also provides most of the accounts in his novel from a single perspective, that of Frank Skeffington. He is the main character. This character in particular enables OConnor to present the topic with some accuracy while continuing to create a fictional account of the time frame. This was his goal, to provide truth inside a fictional story. OConnor talks directly about and gives great consideration in the system of criminal activity. He feels it directly corresponds with the political structure in the community. The author develops his novel around Skeffington, but also around the characterization of James Michael Curley, the forceful and corrupt political force in the community in Boston. These two characters seem to be greatly different, but they also have some likeness to each other. This novel portrays the complexity of the corruption within this community and the political structure. He also demonstrates the support for this type of institution and its importance within the community itself. There is particular consideration given to the political climate in this story. It is incorporated with social and ethnic concerns that are prevalent. The story also addresses prejudice and the theme of ethnic stereotyping through his character development. OConnor does not present a work that is riddled with Irish slurs or eth nic approximations. Instead, he attempts to provide an account that is both informative and accurate. One important theme that is developed through the characterization of Skeffington is the great importance he has of the historical perspective on the current life of the Irish immigrant community. While OConnor uses this character to present a dignified representation of Irish immigrant politics, it is also clear that Skeffington serves as a contrast to Curley. Curley demonstrates a clearly determined form of corruption without concern for the ethnic or political history of the Irish immigrant community. Skeffington cannot ignore the past and the impact history has on his community. Skeffington is a product of the Irish community, and reflects on his origin in many instances through out this story. There are a number of important elements that are unique to the Irish community in Boston and also significant to the life of Skeffington. Some of these elements include historical perspe ctive, the work ethic, and religion. The major conflicts developed are not just products of the perceived political situation or the corruption defined by the individual characters, but also are related to common social and religious perspectives indicative of the community. OConnor also creates characters that both represent these perspectives and also contrast both Skeffington and Curley. The development of the quiet, somber and almost delicate persona of John Gorman is one contrasting character to the complex Skeffington and the boastful, almost ridiculous Curley. Gormans dedication to social structures and concern for religion and the family contrast the ideals represented by the candidate and the corrupt political leader. When talking with Gorman at a party, Molly Riordan presents her perspective of Frank Skeffington, and is met with Gormans skeptical response. Molly says, Hes the best of them all, John, God love him. Theres not a night goes by I dont say a little prayer for hi m (85). Gormans response is a simple non-committal comment about the party and skeptically attempts to avoid demonstrating any commitment to Mollys remarks. Although Gorman and Skeffington have a close association, there is no determination of any loyalty that exists from Gormans perspective. He is not dedicated to the cause of Skeffingtons election, although that is a primary aspect of many of his interactions. Gormans odd sense of humor also adds to his presentation of skepticism in regards to Skeffington. When discussing the topic of campaign issues that came up between Skeffington and his nephew, the nephew acknowledges that the topic did come up whenever they were together. Gorhams response, intended to invoke religious symbolism as well as humor, was: Ah well, thats natural enoughIf you met the Pope, youd talk about religion. (192). Moments like these present OConnors design towards skepticism and irony, while also putting things in a religious and cultural context. .u77123b84301c2a51e6ea9f3ca4184285 , .u77123b84301c2a51e6ea9f3ca4184285 .postImageUrl , .u77123b84301c2a51e6ea9f3ca4184285 .centered-text-area { min-height: 80px; position: relative; } .u77123b84301c2a51e6ea9f3ca4184285 , .u77123b84301c2a51e6ea9f3ca4184285:hover , .u77123b84301c2a51e6ea9f3ca4184285:visited , .u77123b84301c2a51e6ea9f3ca4184285:active { border:0!important; } .u77123b84301c2a51e6ea9f3ca4184285 .clearfix:after { content: ""; display: table; clear: both; } .u77123b84301c2a51e6ea9f3ca4184285 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u77123b84301c2a51e6ea9f3ca4184285:active , .u77123b84301c2a51e6ea9f3ca4184285:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u77123b84301c2a51e6ea9f3ca4184285 .centered-text-area { width: 100%; position: relative ; } .u77123b84301c2a51e6ea9f3ca4184285 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u77123b84301c2a51e6ea9f3ca4184285 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u77123b84301c2a51e6ea9f3ca4184285 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u77123b84301c2a51e6ea9f3ca4184285:hover .ctaButton { background-color: #34495E!important; } .u77123b84301c2a51e6ea9f3ca4184285 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u77123b84301c2a51e6ea9f3ca4184285 .u77123b84301c2a51e6ea9f3ca4184285-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u77123b84301c2a51e6ea9f3ca4184285:after { content: ""; display: block; clear: both; } READ: Reconstruction EssayThe connection between Skeffington and his nephew Adam is also a area that allows the author to produce comparison as well as produce irony. Their relationship represents a commonalty in the Irish community, as well as the interconnectedness within many ethnic families. Adam not only becomes and essential part of Skeffingtons political process, but also often appears to represent his kinder side. Perhaps the comparison shows Skeffingtons persona as a young man, before so many outside and corrupt influences became associated to his self-identity. It shows how much politics have changed him over the years. Skeffington looks to Adam as a means to keep hold of family connections while also reminding himself of who he was and who he is. Skeffingtons election night is a much-anticipated action in the story. The impact of his political defeat redefines him. It is no longer his primary role in life to be a defined part of the political structure, and he faces a new reality of goals and perceptions. At the same time, his defeat could be viewed as his greatest success. It gives him the opportunity to step back from all the influences he has on him being a politician. Skeffington, in the midst of undeniable defeat, must also display his important self-image within his strengths as a good loser. Rather than accepting defeat, Skeffington embraces it as a means to rededicate his life. OConnors book is powerful because of its complexity of levels. There is a defined consideration for the plot and characterizations, but OConnor does not stop at this. He also creates complex characters that promote an understanding of the political and social stru ctures of the day, while also addressing corruption in the Irish-American community in Boston in the 1950s. It is also important to note that OConnor develops his characters within a historical perspective, because it is necessary for his characters to understand the significance of the past in order to avoid the same mistakes in the future. Characters like Frank Skeffington, who originated out of the Irish ghettos, could comprehend their past and make determined efforts to avoid the same issues and behaviors of their childhood in order to become powerful adults. Although Skeffington can remember his meager past, he cannot think of a way to change his future without having to be involved in the corruption presented by people like Curley. The similarities and contrast between these two men, as well as the contrast with John Gorman, successful demonstrate the complexity of social and political order in the community of this time. Words/ Pages : 1,162 / 24